‘Challenge Accepted’ on Instagram: Black and White Selfies for Women



Over the past several days, many Instagram feeds have been overrun with black-and-white images of women both famous and not.

These photographs are often posed and filtered, taken from flattering angles and accompanied by benign captions about “supporting women.”

“Love this simple way to lift each other up. #challengeaccepted. Thank you for nominating me @vanessabryant,” the model Cindy Crawford posted on Monday along with a black-and-white photo of herself strolling on a beach that looks ripped from a Calvin Klein advertisement.

The premise of the “challenge accepted” trend is that these photos promote female empowerment, and that nominating friends to take part in the campaign is a way for women to support each other.

The challenge has circulated like chain mail. Participants nominate at least one other woman (and often several) to post her own black-and-white portrait. Celebrities including the actresses Kerry Washington, Jennifer Garner, Kristen Bell and Eva Longoria have helped the campaign gain visibility.



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